ABOUT
We tune into passion and new ideas.
Character and integrity differentiate us and inspires all of us to be better than we are.
TEAM
SPECIALIZING IN THE FOLLOWING
Published Author
Mentor
Start Ups
Business Strategy
Brand Ambassador
Retail Innovations
Bill Eddy
Founder
Bill began his career at the Beverly Hills, CA. office of Coldwell Banker. His professional experience covers a wide range of retail disciplines on ‘both sides of the desk,’ and in every major US market and Hawaii. These include mixed-use centers, urban renewal, resort retail, entertainment, lifestyle centers, and adaptive re-use of existing properties.
He has extensive experience in lease negotiations, market research, product designation, collaboration with architects and designers, and developing leasing and merchandising plans.
Bill is the founder of The Eddy Company, organized in 1990 while living in Honolulu, HI. The company provides consulting services for retailers, restaurants, developers, and managers in Hawaii and on the US mainland.
His knowledge and experience in the retail, development and architectural industries, coupled with excellent relationships provide a strong foundation to work with clients in all areas of retail and entertainment.
Bill found that he had a passion for writing and in 2005 he launched The Eddy Line, a personal newsletter about his travels, his clients, the business world, his friends, life in Hawaii, it’s culture and the Spirit of ‘Aloha,’ - a way of life and the essence of relationships and mutual respect and affection for others.
In 2010, he began writing a book. A loosely structured autobiography of an American boy and his journey through life. The result is ”Loves, Life & Laughter,” a legacy for his family and future generations.
Bill’s passion for Hawaii, its diverse culture, and the Aloha Spirit have provided new opportunities and a new direction for him. In 2017 he was appointed to the Board of Directors for the Surfing Heritage and Culture Center (SHACC) in San Clemente, CA.
Currently, he is the Co-Producer for ”Addicted to Joy”, a documentary film about surfing history and the surf culture. ‘It’s a way of life.’
Bill’s travels, experiences, and an extensive and entertaining business career have provided the opportunity to widen the sphere of services for The Eddy Company, and as he says, “It’s all connected.”
SPECIALIZING IN THE FOLLOWING
Published Author
Mentor
Start Ups
Business Strategy
Brand Ambassador
Retail Innovations
Linda Eddy
Partner
Linda Eddy is a highly accomplished and seasoned Real Estate executive who has built an extensive track record of success, providing key leadership strategies, and a vision that has optimized portfolio performance for several of the leading retail companies within the U.S. and Canada.
Throughout her career, she has excelled at building, training, and maximizing the productivity of skilled teams that continually exceed the companies expectations. She has personally renegotiated hundreds of leases that resulted in significant cost savings for the corporate portfolio.
During her tenure with Limited Brands, her team of Real Estate Directors renegotiated existing leases for 325 stores including, Victoria’s Secret, Bath & Body Works, the Lane Bryant brand locations, and other retailers in their portfolio.
Linda is adept at collaborating at all levels to build a consensus for her strategies to achieve ambitious short and long term corporate objectives.
Her vision and skills have provided the leadership to develop retail and business development timelines that include: critical milestones, the financial investment required for new stores, store expansions, relocations, and other initiatives.
Highlights of her achievements include:
- Securing sites for, and delivering 30 new store openings for ‘Charming Charlie’ within a 24-month window.
- Developing, managing, and executing the expansion of the ‘Pac Sun’ s tore portfolio from 300 stores in 2003 to over 1025 stores across the U.S. and Puerto Rico by 2010.
- Orchestrating the addition of 100 new stores for‘Limited Brands’ between 2000 and 2003.