The Eddy Company is not a "broker" in the traditional sense. We work – in most cases – as the real estate department for the retailer or developer who do not have a full-time real estate function. Retailers and restaurants retain us to participate as a key member of their development team in strategic planning. And for selected developers, we serve as the point retail consultant in determining leasing strategies, lease negotiations, store mix, and overall creative and marketing strategies. In essence, The Eddy Company determines with our clients their needs and then structure our consulting relationship based on the assignment.
Our client work is common in one aspect: We are results-driven. We set realistic goals for each client assignment, and we pride our results-oriented track record where research and execution is key. We historically work for clients over a long period of time – where developing an intimate, strategic retail relationship is key to successful, long-term retail management.
We are Retail Advocates – We understand what developers want. We understand what retailers need. In sum, we understand both sides of the retail equation and maximize the opportunity for each of our clients.
Strategic Planning
The cornerstone of our consulting work is strategic planning. We help clients develop new directions and new strategies by challenging the "old" and integrating new ways to look at their properties and portfolio stores. We understand customer and demographic shifts and how these impact client strategies.
We help clients better understand retail markets for possible expansion or redevelopment. We help clients integrate their need for expansion with the realities of the marketplace, and we use our extensive market knowledge to better serve clients.
Market Analysis and Due Diligence
The Eddy Company performs a broad spectrum of market analyses and due diligence services – environmental scans of competition, market rental rates, sales volumes, demographic data and future trends, economic conditions, and overall market opportunity projections.
Our experience in performing these types of on-the-ground consulting assignments in major US markets enables us to provide clients with a strategic review combining hard data with an experienced and informed appraisal of expansion potential.
Marketing/Brand Awareness
As a member of your strategic planning team, we assist clients in developing marketing and branding programs that enhance and support your strategic objectives. The Eddy Company can provide local, regional, or national support from qualified retail marketing professionals in legal, branding, store design, publicity, and advertising and promotion.
Over the years, we have partnered with some of America’s leading firms in helping clients on a broad variety of marketing assignments.
Leasing
The Eddy Company is one of the industry’s foremost experts in leasing. We understand the leasing needs of leading-edge retailers and developers and how to negotiate to the best interest of our clients. Our goal is to develop the best strategic leasing programs for the retailer or the developer client.
Within the context of a client’s requirements that are clearly identified in the strategic planning stage, The Eddy Company provides expert occupancy cost analysis, lease negotiations and legal counsel in all leasing phases. We negotiate the business terms and conditions of the Letter of Intent and/or Lease Agreements – all with final approval from the client.
The Eddy Company is a very special company -- we are, indeed, retail advocates..
We serve as the total real estate department for many of our clients.
Site Selection
One of the key advantages of retaining The Eddy Company is its 35-years of experience in identifying strategic locations throughout the United States for its clients. We assist clients in developing the site profile based on the client’s strategic goals and needs, and then recommend and implement their site selection program.
From specialty centers, urban retail, resort and large regional centers, The Eddy Company has broad, hands-on experience in identifying and determining the best sites for your expansion program. We have a thorough understanding of the markets and retail center performance to insure that your search is comprehensive and meets your financial and operations goals.
|
About Us