The EDDY Company 2017-10-14T02:07:24+00:00


Organized in Honolulu, HI. in 1990 – The EDDY Company serves as one of the nation’s leading retail and mixed-use real estate consultancies. We strive to maintain strong and trusting relationships with key developer/owners and retail executives.
Bill and Linda Eddy have impressive experience on “both sides of the desk’, and in every major U.S. market.From regional malls – outlet centers – urban retail –  multi-level mixed use – redevelopment projects – resort – specialty retail, and entertainment concepts.
Provided over three decades of successful market analyses – product designation – site and lease planning – merchandising, and extensive lease negotiations.
They are Retail Advocates, and it is their business to follow retail innovation – cultural shifts in the marketplace – consumer and economic trends.
Explore the opportunities – the challenges – the costs and complexities, and they will help you navigate the process.


Bill began his career in commercial real estate at
the Beverly Hills, CA. office of Coldwell Banker.
His professional experience covers a broad range of
retail disciplines that include: regional malls –  mixed-use – 
outlet centers –  urban renewal – resort retail – “big box”, 
entertainment, and lifestyle centers. 
He enjoys extensive experience ‘on both sides of
the desk’, and in every major U.S.market. From
primary market research – site & lease planning – product
designation – merchandising – marketing, and lease
Bill is the founder of The EDDY Company, LLC,
Organized in 1990, in Honolulu, HI, to provide consulting
services for Hawaii and U.S.mainland developers,
retailers, and restaurants. His knowledge and experience
in the retail, development, and architectural industries,
coupled with excellent relationships provide a strong
foundation to work with clients in all areas of retail.
A Writer: The EDDY Line is his personal e-mail newsletter
about the business world, his clients, travels, life in
Hawaii, and the spirit of Aloha, that is the essence of
relationships and mutual respect and affection of others.
Bill wrote and published: Loves Life & Laughter…
the highly enjoyable journey of Bill ‘Aloha’ Eddy.

Linda Eddy is an accomplished and passionate Real Estate executive whose experience as both a retailer and developer spans more than 25 years, and covers a broad range of retail venues including malls, lifestyle, Power/Strip and Outlet centers throughout the 50 States, Puerto Rico and Canada.

Over the course of her successful career, she personally negotiated letters of intent and leases for hundreds of new retail stores – relocations – expansions – and “work-out” packages, delivering on-time results within the budget.  Her leadership and decision making has provided top and bottom-line financial growth regardless of economic conditions.

As V.P. of Real Estate, her real estate acumen and experience in developing and implementing comprehensive expansion plans – strategic management of existing portfolios – fleet optimization – in-depth market analysis – managing other leasing executives – lease administration and construction/design. She has consistently improved shareholder value in both high growth/new markets and challenging environments, and has generated positive change for retail companies like Justice, PacSun, Limited Brands and others.

She brings with her a strong working network of national developers and major retailers across the country.

Linda is a native of Evanston, Illinois ( think Chicago Cubs) and has a BA in Journalism/Advertising from Southern Illinois University and a JD from Western State University.


The Eddy Company works on many levels with both retailers and developers. We serve as the real estate department for the retailer or developer who do not have a full-time real estate department.

For example, retailers and restaurants retain us to participate as a key member of their development team in tactical planning. We determine and recommend the best potential sites for expansion, provide market and occupancy cost analyses, and negotiate the lease on behalf of our clients. We may work with local brokers to gather additional demographic and market rental comparables.

For developers, we serve as the point retail consultant in determining market overview, competitive project analysis, leasing strategies, merchandise mix, and lease negotiations. Years of experience in a wide variety of retail-commercial properties provide the background to support planning, product designation, marketing, merchandising strategies and all facets of leasing.

In essence, The Eddy Company determines in partnership with our clients their needs and then structures our consulting agreement on that.

No matter who the client is, our work has one goal in common: We are results driven!


No matter who the client is, our work has one aspect in common: We are results-driven. We set realistic goals for each client assignment, and pride ourselves on our results-oriented track record where due diligence and execution are key. Historically, we work with clients over a long period of time, developing responsive and trusting relationships.
  • The MacNaughton Group – (Kapolei Commons, Kapolei, Oahu)
  • Kamehameha Schools – (Royal Hawaiian Center – (Original development – Waikiki Beach, HI.)
  • Graham Murata Russell – (Lanihau Center – Kailua Kona, Hawaii)
  • Haseko Hawaii (The Superblock – Honolulu, HI.)
  • Sanderson J. Ray (Indian Wells Town Center – Indian Wells, CA.)
  • The Beall Corporation (Kings’ Shops – Waikoloa Resort, Waikoloa, HI.)
  • Craig Realty Group – (Outlet Centers Developer & Manager – Newport Beach, CA.)
  • Chelsea GCA Realty – (Premium Outlet Center Developer & Manager – Roseland, NJ.)
  • Outrigger Enterprises Retail Group – (Waikiki Beach Walk Shops – Waikiki Beach, HI.)
  • China Retail & Outlet Consulting – Proposed Outlet Centers – Yongzhou, Hangzhou, and Nanjing, China)

International Market Place in Waikiki Beach Hawaii

July 17th, 2017|0 Comments

A snapshot of Hawaiian history – Queen Emma, and the land beneath the International Market Place… Hawaii’s [...]

Palm Springs – The Ultimate Desert Playground…

July 17th, 2017|0 Comments

Geographically desirable! What do you get when you sit astride the 5 million year old - 800 [...]

Paul Strauch, Jr. – “Gentleman Surfer”

November 30th, 2015|0 Comments

Big Wave Riders Through The 1960s... At one point during the early 1960s, Paul Strauch was [...]

Load More Posts

Subscribe To The EDDY Line

The EDDY Line is Bill Eddy’s personal e-mail newsletter about the business world, his travels, his clients and friends, our culture, his life in Hawaii, and the spirit of Aloha – a way of life, and the essence of relationships. E Komo Mai: “Welcome to The EDDY Line..”

Published Articles


Interested in working together? Fill out the form below and our team will be in contact with you!

LinkedIn Auto Publish Powered By : XYZScripts.com