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Happy Holidays and Happy New Year!
The Eddy Company wishes you all the best for 2006!

NorthPark....the Southwest's premier center features timeless architecture, fine art

As Christmas shoppers scramble through the corridors and fine shops of NorthPark Center, they probably are taking less time than they normally do to pause and enjoy the Andy Warhol (original) painting of Ronald Reagan hanging overhead...or recognize the Henry Moore sculpture as they zip from one end of NorthPark to the other. These are busy times for shoppers and retailers at NorthPark this holiday season. But make no mistake about it - NorthPark shoppers love this place. They rave about its timeless architecture, its incredible collection of fine 20th century paintings and sculptures that adorn its public spaces, and the array of world-class retailers that make NorthPark one of the premier centers in America.

Here is what the Dallas Morning News said about NorthPark...."Only in Dallas would something built in 1965 be considered historic. But as one of the earliest shopping malls in the country, NorthPark manages to feel both venerable and perpetually modern. Dallas treats most real estate development as disposable -- trendy today, bulldozed tomorrow. But NorthPark just gets better and better. It's cool and classy and soothing in scale. And where else can you admire important art in the hallway...?" (April 2003)

NorthPark is a sales demon, attracting 21 million shoppers annually and features the #1 Neiman Marcus in the United States...the #2 Dillards (in US) and the #1 Foley's in Dallas/Fort Worth. And get this...NorthPark has been the area's number one tourist attraction for the past seven years.

NorthPark is on a expansion juggernaut...a three-phased expansion and remodel that includes a new Nordstroms, and trendy luxury shops from around the world in Phase I, just completed November 1...Phase II opens in April 2006 and will include an integrated AMC theater-dining complex and 72 new stores, and Phase III opens the following October which will include the re-merchandising of the Lord & Taylor building with new luxury stores.

According to Derek Wood, director of leasing, there are five factors that make NorthPark so successful....#1 - Location -- "...we're located on the second busiest highway in Dallas, have wonderful egress and ingress...and we are smack in the middle of the Beverly Hills and Newport Beach of Texas....#2 - Amazing demographics - "...within a five mile radius, we have big homes, big incomes, and our shopper profiles just get better and better every year."...#3 - Wonderfully designed center -- "...From its inception, Ray Nasher, the original developer, insisted on having fine art, fine architecture, and beautiful surroundings for his customers. This tradition continues to this day...it's a marvelous place to shop and work!" #4 - Tenant mix -- "....we have a world-class collection, headed by Neiman Marcus, that is just going to get better. We have a strong luxury lineup from fashion to contemporary that ranks among the best in the world. And, finally, #5 - Entertainment -- "...we're big believers in providing our customers with the best out-of-home experience - in shopping, dining, and entertainment. This is a fun place!"

In summing up his five years as head of leasing with NorthPark, Derek commented that "it is a great place to work because it is family owned. Our owners, Nancy Nasher (Ray's daughter) and son-in-law David Haemisegger, are here every day...they care about NorthPark unlike an absentee owner would - and they continue a culture that is nurturing for both employees and shoppers. We are proud of our world-class environment, and our shoppers really embrace that!"

Next time you're in Dallas, you can't miss this world-class attraction!

The Eddy Company updates.
Ruby's Diner is looking for new restaurants in Hawaii, Southern California, Las Vegas and ramping up for locations in Chicago, Florida, Texas and portions of the East Coast. More to follow. Nakajima USA/Sanrio is looking at new store locations across the U.S. They want to open 125-150 new stores over the next three-to-five years. Hamburger Hamlet retained The Eddy Company to secure
new locations in greater Los Angeles and Washington, D.C. FOR 2006-07. Lids/Hat World and Journey's are planning 10 stores in Hawaii the next two years.. Benetton is seeking to expand to locations in California and other Western states. Rosasen is an exciting new Italian, "golf" inspired men's & women's concept store. Southern California opportunities are being explored. Matchbox, an exciting new pizza bistro based in Washington, D.C. with a second unit in Palm Springs, CA is preparing to open additional units over the next three to five years on both coasts.

Pioneer Selects The Eddy Company....
Pioneer Electronics selected The Eddy Company to assist them in the opening of their first retail location in the United States. Two other flagship stores are planned for Tokyo and Shanghai. These will be a state-of-the-art retail concept stores that will emphasize Pioneer's leadership in consumer electronics and television display devices. Bill Eddy is serving as the lead real estate consultant for the world's foremost electronics firm. Initial store design and locations are currently under development. First store is schedule for a late Spring 2006 opening.



The Eddy Company is one of America's leading specialty retail leasing consultancies. For information, contact Bill Eddy at our Newport Beach office - 949-640-7475. Please e-mail us: bill@theeddycompany.com or visit our web site -- www.theeddycompany.com.