United Colors of Benetton

Retained by Mr. Nando Lauto, Benetton and Sisley licensee for Southern California and Las Vegas to secure new store locations in regional malls, and highend urban street venues.

Provided client with comprehensive on site market and site analysis including site & lease plans – Minimum rent and sales comparables – Negotiated Letters of Intent, and all business points and Construction Exhibits for client’s leases.

Bobby Jones Golf

Hired to secure 10-12 locations for the new Bobby Jones golf concept in upscale regional malls, lifestyle centers, and urban retail street locations across the southern sunbelt states in the US from Florida to Texas, Arizona, California, and Hawaii.

Our scope of work included the strategic planning – market analysis, due diligence. Letters of Intent and lease negotiations, including our recommendation for the top 2-3 high end retail properties in those states that would serves as Bobby Jones “Flagship” stares for each region. We successfully secured locations within all target markets, and began receiving leases when Hickey Freeman, the parent company for Bobby Jones golf decided to put their plans on hold.

Helly Hansen

IN 1877 Norwegian captain Helly Juell Hansen and his wife Maren began producing oilskin jackets, trousers, and tarpaulins, made form coarse linen soaked in linseed oil. In the 20th century, Helly Hansen developed the layering principle known as 3-Layer System. In 1980, the Helly Tech technology was launched using both hydrophilic and microporous technology – which simply meant the apparel was both waterproof and breathable. That technology has had a profound effect on the outdoor apparel industry, and today is used by sailors, skiers, and adventurers all over the world who demand full protection and performance when weather conditions are at their worst.

The Eddy Company was hired in 1996 to provide a thorough market analysis of the northeast and north western states in the US for the new Helly Hansen concept stores. We provided a matrix of potential urban retail stores and enclosed mall locations including site and lease plans, minimum rents and NNN charges, competitive tenant sales and an occupancy costs vs. sales projections. New stores were opened in Boston, MA and Seattle, WA.

Ashworth, Inc. Carlsbad, CA

Ashworth, Inc is a leading producer of gold apparel and sportswear, and has revolutionized the golf industry in both fashion and function.

Ashworth as created byu the entrepreneur, Gerald Montiel, and John Ashworth, the golf fanatic. Starting out as Charter Golf in 1987, they fhad sone motto: “Keep it simple and two years ahead of anyone else.” PGA tour players – John Cooke, Ernie Els, Scott Verplank, and Dave Stockton began wearing the shirts, then endorsing them.

In 1994, Charter Golf became Ashworth, Inc. and soon after Fred Couples would enter into a lifetime contract to represent the company.

In 1997 Ashworth was named the #1 brand in golf with distribution and sales all over the world.

Gerald (Jerry) Montiel and I met in 1996 in San Diego, CA. He had assembled a talented of creative designers who were all there at our first meeting. We hit it off immediately. Jerry and his team had an idea for a full line men’s lifestyle store. NO one had opened a store quite like this…It would be called “Ashworth Studio”. Design a distinctive and compelling environment featuring the full line of Ashworth golf products, weather gear, hats, home and office accessories, luggage and a spa component.

Jerry felt that South Coast Plaza was the right venue to open his first Ashworth Studio store. Henry Segerstrom, whose family developed and owns South Coast Plaza along with Barney Page, Director of Real Estate for South Coast Plaza loved Jerry, and loved the concept. We secured a location in the main mall and negotiated a lease on behalf of the Ashworth, Inc. The store opened in 1997, it would be the first and only Ashworth Studio store he ever opened.

Royal Hawaiian Center, Waikiki Beach, HI

Hired by Richard Wong, Kamehameha Schools (Bishop Estate) Executive Vice President (now retired) as the mainland retail consultant to reposition and remerchandise the 300,000 sq ft three level Royal Hawaiian Center. Plans included major design modifications, new store configurations and the addition of better mainland retailers and restaurants to the property. We worked in concert with our friend and colleague, Doug Smoyer, owner of the Honolulu based firm – Retail Strategies. Doug was responsible for securing Hawaii based retailers and restaurants. The devastating disaster of 9/11 in New York brought a halt to this project after only four months into our assignment. Japanese tourists, who represent a significant percentage of the Waikiki’s annual visitor count and retail sales stopped visiting Hawaii out of respect for people of the United States. This philosophy is an integral part of Japanese culture.

Garys Island

Mr. Dick Braeger brought the Garys Companies to the forefront of fashion in the United States by launching such coveted lines as Canali, Zanella, Ermrnrgildo Zegna, and Hugo Boss. His stores pioneerd well known casual wear lines including Tommy Bahama (before tehry opened their own free standing stores and restaurants.) and Nat Nast. Dick Braeger was also the founder of Cole Haan shoes, and his Garys store is one of the most respected and successful independent better ment’s apparel, footwear and accessories stores in America.

Dick hired The Eddy Company in 1995 to expand his wildly successful new Garys Island concept store, which opened at Fashion Island in Newport Beach, CA and directly across the open air paseo from his Garys store. The men’s, women’s and children’s resort wear concept featured Reyn Spooner, Nat Nast, Tommy Bahama, Kahala, Jam’s World, Tori Richards, Maui Jim, and other well-known manufacturers of the timeless “Aloha shirts”, resort wear, footwear and accessories. Dick opened several new stores in southern California, Las Vegas and Hawaii. We provided the market analysis, site selection, lease plans, occupancy cost projections, negotiation the Letters of Intent, an all business points of the lease.

Indian Wells Town Center – Indian Wells, CA

Retained by the Irvine, CA based development firm of Sanderson J. Ray to assist them alon with Project Architect, Gary Wiggle, partner with the firm of Keisker & Wiggle to develop the master leasing and merchandising plans for the proposed 450,000 sq. ft. Indian Wells Town Center, located at the ‘epicenter’ of Coachella Valley’s premier resort and residential complexes. The high visibility site fronts Washington Blvd. directly in front of the world famous 16,00 seat Indian Wells Tennis Garden. The first phase of the center includes a 2400 seat luxury theatre complex, fine dining and fast casual restaurant concepts along with unique specialty retail stores.

The first phase is scheduled to open in late 2012, or Spring of 2013. Negotiations are ongoing with retailers and restaurants in the second phase of the center.

T.J. Maxx – Hawaii

Retained as their Hawaii retail real estate consultant to provide a thorough analysis of the Hawaii retail real estate markets, and to identify potential new TJ Maxx store locations on Oahu, Maui and the big island of Hawaii. Our scope of work included developing a competitive site matrix, occupancy costs and sales comparables, construction estimates and securing Letters of Intent.

Ruby’s Diner – Irvine, CA

Doug Cavanaugh had an idea for restoring a deteriorating old building at the end of Balboa Pier in Newport Beach, CA and turning it into a 1940’s authentic themed family diner. Ralph Kosmides, a friend from junior high loved the idea too. It took a while to sell the idea to the city, but Doug and Ralph prevailed, and together they began to look for interesting 1940’s memorabilia, and continued work on the design and construcition of the little building on the end of the Balboa pier. – They did most of the restaurant construction themselves. Ruby’s Diner became a reality on December 7, 1982. Just 45 seats, a menu of hot dogs, hamburgers and malts, and aptly named after Doug’s mother – Ruby. She wasn’t real thrilled about naming the restaurant after her, but she loves it now. A framed black and white photo of Ruby welcomes all guests entering their restaurants.

Doug and Ralph hired The Eddy Company to help them expand their very successful restaurant concept throughout Southern California, Las Vegas and Hawaii. We provided market analysis, site information, occupancy costs and sales comparables. We negotiated Letters of Intent and all business points of the lease.

Ruby’s Diner has opened many restaurants since 1982 – in Washington, Texas, Nevada, Pennsylvani, and New Jersey. From 1940’s themed restaurants at the end of famous piers in Southern California – major regional malls – outlet centers – airport terminals in Las Vegas and Newark, NJ to successful concession stands at the California Angels baseball stadium in Anaheim, CA.

Kapolei Commons – Kapolei, HI

Retained by The MacNaughton Group, a prominent and well respected Honolulu based diversified real estate development, commercial brokerage, retail and operating companies. Construction began in 2007 on the first phase of this major 600,000 sq.ft. shopping center . Major tenants in this phase are Target, office Max, Sports Authority, Ross and Petco, and opened in the Spring of 2009. Our scope of work included the development of the leasing strategy, merchandising, leasing plans and the pre-leasing for the 250,000 sq. ft. specialty and entertainment phase of the center.

Draper’s and Damon’s

Developed expansion strategies – market analysis and on-site due diligence for power centers, lifestyle centers, and urban retail locations in the states of TX, WA, VA, MD, FL, CA. – Evaluated existing store operations and measured them against current market conditions and retail trends. Provided a competitive project matrix for each state including aerial photography, maps, sites & lease plans, minimum rents, NNN charges and projected client occupancy costs after on-site searches. Negotiated Letters of Intent and all business points of the lease and Construction Exhibits.

Gene Juarez Salons & Spas

Gene Juarez, the premier salon and spa company in the Pacific Northwest hired The Eddy Company to develop ta Five Year Growth Plan, and to identify and rate a minimum of four potential new store locations in regional shopping centers, lifestyle centers or other retail venues within each of the San Francisco Bay Area, Greater Los Angeles, Orange County, San Diego, Phoenix and Denver markets.

A market overview and competitive project analysis was prepared for over 70 retail properties that included: Name of project – anchor tenants – annual sales – minimum rents – total occupancy charges – customer profiles – demographics – preferred co-tenancies – project photographs – maps – site & lease plans. Hard copies and a power point presentation were prepared for presentation to their Board of Directors.

Chelsea GCA Realty: Leasing Executive – Western Region

Linda served as Leasing Executive – Western Region. Responsibilities included merchandising strategies and the leasing of 22 upscale premium outlet centers nationwide. Focused on current tenant expansion and recruitment of new manufacturers as well as terminations and renewals of existing tenants in various projects.

Haseko-Hawaii Superblock

Proposed 600,000 sq. ft. multi-level, mixed-use retail, restaurant and office project in Honolulu – just two blocks from Ala Moana Center. Plans called for Nordstrom to anchor the development with a 3 level 150,000 sq. ft. store. We worked closely with the architectural firm of Jon Jerde Associates, a variety of talented consultants and Haseko Hawaii executives to develop leasing and merchandising plans along with the pre-leasing of the project.

Kahuku Sugar Mill, Kahuku, Oahu, HI

Hired as Project Manager for Honlulu based, Blackfield Hawaii, a highly respected retail/commercial and residential development and management company. Alan Beall, tehn President, was in the early stages of formulating a creative adaptive re-use and repositioning of one of Hawaii’s oldest sugar mills. Built in 1890, the icon of the small north shore town of Kahuku, shut down mill operations in 1971.

Plans included a through steam cleaning of the mill, painting, and replacement of key machinery parts such as the huge cane crushers, gears, valves, water, steam and electrical pipes, etc. This would give visitors a chance to see how sugar cane grown in the fields is turned info raw brown sugar – ready to be shipped to the mainland for further refining. A “pre-show” museum featuring a movie on the history of the mill and the important role of the sugar cane industry in Kahuku and throughout Hawaii was produced. Dr. W. W. Mongoose, and “Wili-Wili” Mongoose were developed and featured as prominent cartoon characters in the film. Walt Disney Imagineering legend, Rolly Crump along with creative consultant, Bob Lilijenwall produced and directed the film.

A wide variety of Hawaiian specialty shops, local food and themed restaurants were all part of this major tourist attraction, Kahuku Sugar Mill soon became a stop on Oahu’s circle island tours.

China Retail & Outlet Consulting

The Eddy Company was retained to provide overall planning, project and design management, merchandising and leasing for the proposed Outlet Shopping Centers in the cities of Yangzhou, Hangzhou, and Nanjing, China. We toured similar projects in Beijing, Nanjing, Hangzhou and Yangzhou. Conceptual planning including the development of site and lease plans, project phasing, and the development of the Landlord’s work letter. Tenants were targeted by retail category, size and price points.

We were to recommend and receive proposals from international architectural firms with offices in China, and a depth of experience in designing retail, outlet and mixed-use projects. Our work in China is ongoing.

Payless ShoeSource, Inc – Regional Real estate Manager

Serving as Regional Real estate Manager, her initial responsibilities were for the expansion of Payless into the enclosed regional and super-regional mall environment within the 12 Western states. Able to achieve and maintain aggressive regional store opening plan of 185 new stores plus renewals. Direct interface with senior level real estate, operations and construction management at the Corporate level. In addition, instrumental in the research, development and entrance of Payless into the Hawaii and Alaska markets.

Taco Bell – Area Real Estate Manager

Primary responsibilities first year was the acquisition of the Pup N’ Taco chain. Involved the renegotiations of approximately 60 out of 103 leases and the timely conversion of all stores within a 12 month period. Successfully negotiated the recapture of proposed investment via percentage rent in nearly 65% of the leases. Subsequent responsibilities were site selection and lease negotiation for viable restaurant locations by purchase, ground leases to build-to-suit transactions.

Lanihau Center Expansion – Kona, HI

Retail consultant for Graham Murata Russell’s proposed 250,000 sq. ft. expansion of Lanihau Center in Kona, HI. Responsibilities included the development of a site, leasing and merchandising plans along with the pre-leasing and permanent leasing of the project. This was the first time Linda Eddy and I, my wife and partner worked together on an assignment. Proposed anchor tenants were Liberty House, J.C. Penney, and a 10 screen theatre. 32 tenants had signed Letters of Intent, or were in lease negotiations before the project was shelved due to difficulties in the long term financing on the big island of Hawaii.

Craig Realty Group – Newport Beach, CA

Retained as a retail leasing consultant by Steve Craig, a premier developer and developer and manager of upscale factory outlet centers in CA, AZ, CO, OR, HI, TX, and IL. Our scope of work included securing new tenants, and negotiating Letters of Intent for their west coast property portfolio.

Limited Brands: Vice President Real Estate – Western Division

Linda served as Vice President Real Estate – Western Division. Assumed leadership role for all real estate transaction activities throughout the Western region of the U.S. Managed and directed four Real Estate Directors to ensure all real estate transactions and activities adhered to and maximized all Brand Growth strategies and business policies, as well as fleet maintenance strategies. Worked with Executive Committee in establishing and developing short term and long term direction, focusing on high profile or critical market areas within the Western Region.

New Balance

Dave Reynolds, already a successful Orange County retailer operating the running shoe and active wear store – ‘Run at Snail’s Pace’, hired The Eddy Company to open Southern California New Balance retail stores in selective upscale shopping centers and urban retail street locations.

Identified potential store locations that included aerial and shopping center photographs, site and lease plans, competitive project matrix, tenant sales and projected occupancy costs. We negotiated Letters of Intent, and all business points of the lease and construction exhibits.

Pacific Sunwear (PacSun): Vice President – Real Estate

As Vice President – Real Estate, Linda managed and oversaw a department of 10, encompassing both Lease Administration and a Leasing team of 4 Directors. Primary responsibilities included the strategic development of long term strategies and execution of all real estate functions including, but not limited to, site selection, lease negotiation, documentation, lease renewals, store closings, and store remodel/refresh initiatives. Focused on market optimization and store repositioning – working closely with the Executive staff, Operations, Construction and Financial teams. Store portfolio exceeds 900 stores nationwide, including Puerto Rico, Alaska and Hawaii. Also managed the Construction/Design department from 2003-2006.